A small introduction
About Us
Our story began as most small businesses begin – out of personal anguish…
A small introduction
Our story began as most small businesses begin – out of personal anguish…
One day I got a call from an old friend from Germany who told me he just visited my home country, Israel, and they’re running a test on one of the date fields there.
Being the Curious George that I am, I asked him what he was doing and he told me about this product that they’ve been using in Germany for the past 20 years that has been proven to boost ATP levels in plants and living organisms.
ATP? What’s that? I said.
ATP is essentially the energy currency of the cells in our bodies. The more ATP our cells have, the stronger they are in protecting us from outside invaders.
Companies have been using sodium hypochlorite as a sanitizing agent for years, but none was able to create a body-identical molecule that triggers the creation of ATP in the body.
Until now.
He sent me a few samples with instructions on how to use them, and I waited patiently (ok, maybe not so patiently) by the mail box for them to arrive.
A little secret
I grew up in Israel to a father who was born prior to Israel’s independence, has fought in 6 wars and has seen things. One of his military roles was being a medic. So when I grew up and got hurt everything was dismissed with a brush of the hand and a saying – “by the time you get married, this will pass”.
My dad was also the ambulance driver in our tiny village and hospitals were only in a matter of extreme emergency.
Like that time when I was around 6 or 7 years old and me and a friend decided to chew and swallow pumpkin seeds. A piece of a cracked pumpkin seed got stuck in my throat, interfering with my breathing. Honestly, I don’t remember feeling bad, but my dad hurried me to the ambulance and rushed me to the hospital. I spent a few days there unable to eat the candy that my grandma brought me (oh, the torture!).
The general notion in our house was – give the body some time, and it’ll take care of itself.
And then I went to a boarding school in Jerusalem and made a few forever friends (yes, we’re still friends to this day), and found out that my friend’s dad died because of a doctor’s mistake.
I realized that doctors are just as human as all of us. That they make mistakes and that they don’t know everything.
That childhood lesson of – take care of your body and it’ll take care of you, truly solidified in me.
It’s not that I’m anti-science, anti-vaccines or against hospitals and medicine. Not at all. (I’m called “That geek” for a reason 😉 ) but I do strongly believe that it is not in big Pharma’s interest to keep us healthy or cure our diseases. They’re in the business of taking care of the symptoms, not the root cause.
And there are many reasons why our body’s signal distress – maybe the food we eat, not enough water, emotional stress (that one is a killer), not enough sleep..
So I know that once the body has what it needs, it’ll do what it knows to do – it’ll heal itself.